Product Marketing Lead
About Patch
To achieve real climate progress, businesses must decarbonize their operations. Some emissions are unavoidable, and that’s where Patch comes in. Patch's API connects carbon removal and renewable energy suppliers directly with the businesses that need them most with just a few lines of code.
We're a small team of successful startup veterans building a category-defining business in an industry the world deeply needs. We're backed by Andreessen Horowitz, Coatue, Version One, Pale Blue Dot, and are founded by the same team who helped take Sonder from 0 to 2B.
Patch services two groups:
- Demand
We put climate initiatives on autopilot by programmatically offsetting CO₂ emissions. Our API makes it easy for businesses to launch features like carbon-neutral delivery, rides, payments, and more.
- Supply
We’ve partnered with the best carbon removal scientists and developers in the world to build a network of high-quality projects. We’re aggregating demand to these projects so they can scale the amount of CO₂ they’re able to remove to help us reach our climate goals.
About position
What you'll do
- Create go-to-market strategies for a specific customer segment and product area that you will own
- Develop positioning and messaging informed by market insights, customer research, and climate + product understanding
- Deeply understand and develop detailed profiles for our ideal customers by actually talking to them, listening to their needs, and identifying strategies to reach them
- Work alongside our product team to do market discovery, understand and qualify gaps and opportunities, develop launch strategies and positioning for product roadmaps
- Conduct industry research for new product opportunities, including deep quantitative, qualitative, and market analysis to inform positioning and go-to-market strategies
- Deliver exceptional sales enablement tools and create content to arm our sellers with what they need to sell more effectively
- Create content that speaks to our key audiences across various Patch channels, including but not limited to short-form web content, long-form leave-behinds, case studies, videos, social stories, and more
- Collaborate closely across the Marketing team, including a team of seasoned product marketers, product, sales, and policy teams, and Patch partners
Who you are
- A consummate professional. You are a seasoned Product Marketer that has experience driving impactful product launches, campaigns, market analysis, strategy development, and content at a high-growth B2B Marketplace or SaaS company
- A natural storyteller. You have expert skills in creating compelling content that tells human stories.
- An eternal optimist. You are passionate about climate, climate tech, carbon management ecosystems, or #science and believe you can impact change
- A relentless builder. You are persistent, scrappy, and resourceful. You have a high adversity quotient and are a lifelong learner.
- A direct translator. You have a knack for technology and distilling complex concepts into human language.
- An active listener. Excel at understanding and empathizing with customer challenges, and developing compelling value propositions for diverse audiences
What makes Patch exciting
- Work with the most talented team in climate tech
- Competitive compensation and meaningful equity
- Monthly wellness stipend for mental and physical health
- Remote-first, asynchronous work culture
- Time-off as-needed vacation policy
- Generous parental leave policy
- The base salary for this role if filled within the United States is $50,000-$175,000 and varies based on factors like level of experience, position, and market rates. Full-time employees will also be eligible for equity and insurance.
