The Next Frontier in Carbon Credits: Consumers (Patch x BCG)
Consumer spending is a sleeping giant of climate action potential. If we can unlock even a fraction of consumer spending power, we could direct huge amounts of funding toward climate impact.
Patch partnered with BCG on a new report that surveyed over a thousand consumers on their sentiment and behavior around carbon credits to better understand how to unlock that potential.
Innovating for climate action: accelerating the development of carbon removal
This report includes results and analysis from BCG and Patch of the 1,320 person survey. You’ll learn:
- What percentage of the representative sample are potential purchasers of carbon credits
- What factors encourage consumers to purchase credits in a transaction
- How much consumers are willing to pay for credits in different transactions
- How behavior was affected by demographic factors and transaction conditions