How to buy carbon removal like Google
About The Webinar
Google sets a high bar when it comes to effective, strategic action in the voluntary carbon market. They’re putting their size and market cap to good use paving the way for other companies to follow. But it’s fair to ask how even seasoned carbon market veterans can follow Google’s example without similar levels of resources, access, or influence.
But companies of all sizes can make a meaningful impact in the carbon market — and you don't have to be Google to learn from Google.
In this webinar, Randy Spock, Carbon Credits and Removals Lead at Google, will give you a peek behind the curtain to understand how one of the largest buyers in the market approaches its carbon program from end to end — strategy to execution. You’ll get practical advice for achieving outsized impact with the resources you have.
In this webinar, you’ll learn:
- How to validate your carbon credit strategy across spot and multi-year purchase agreements using lessons learned from Google
- Tips for spotting gaps in your current approach to carbon procurement as well as low-hanging fruit to optimize your systems and processes
- Lessons from a first-mover in carbon markets to maximize impact
